World famous in the Netherlands, De Hypotheker
Just think, have you ever calculated how much mortgage you can get through the website of De Hypotheker? Perhaps you have even visited an advisor for a chat? You are not the only one. Some 7 million people visit the website of De Hypotheker every year. Subconsciously, all these visitors are guided through their own customer journey. From an online calculation to a "my environment", and from there to a physical or digital appointment with an advisor in the area. The ultimate goal? Answering all mortgage-related questions and ensuring that the process runs as smoothly as possible for the customer.
Today Jasper Cuijten, Director Business Development, talks about the customer journey and the future of De Hypotheker. We can already reveal: this does not only include taking out a mortgage! In this article, Cuijten tells about his dream: a 'De Hypotheker Platform' and how this dream will become reality through the use of IT and the right mindset.