Goal first thinking
We were determined to be a data-driven organisation, but we –as most companies– faced some challenges along the way. What has always helped us forward was our "goal-first mindset"
: what are our goals and how can data be leveraged such that it helps us achieve these goals? By adopting this mindset, you make sure that you are using data to make better-informed decisions, rather than "using data" being a goal on itself.
With this goal-first mindset, we summarized our objectives into three main goals: happy employees, happy clients, and commercial growth. Once these goals were determined and understood by everyone, we determined the Key Performance Indicators (KPIs), which can be measured to achieve these goals.